The public relation ethical considerations revealed were that McClellan was not loyal. McClellan's character revealed to be unreliable because he revealed the truth after leaving the White House and not when he was working there. He should have approached the president and assist him in improving his decisions. He should have remained loyal to Bush even after leaving the White House. He did not demonstrate the ethical principle of fairness to the employer and to the public. He did not serve as responsible advocate for the president. In public opinion, he betrayed the president and the public by publishing his memoir.
The Scott McClellan’s personal memoir, aimed at attacking President Bush during his stay at the White House, destroyed McClellan’s reputation. The public criticism of one’s boss has been considered unethical. According to the Public Relations Society of America (PRSA), he should have acted promptly to correct erroneous communication (n. d.).
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